STARTUPS AND THEIR NEED FOR STRONG MARKETING & BRANDING

STARTUPS AND THEIR NEED FOR STRONG MARKETING & BRANDING

Among other things, 21st century could well be the century of startups. They have taken the economic world by storm and have changed the dynamics of the game. One revolutionary idea and a group of passionate individuals have often proven enough to start a giant company from sketch.

We have seen many stories of success but for every such story, there are thousands of others which could never take off despite the right idea, despite a great team. The reasons for a failed startups could be many but one of the most common ones to have been observed is the lack of an effective digital marketing and branding strategy. A winning strategy aids a startup in more ways than one and can do wonders to its business and image.

COMPANY IDENTITY

No matter how good you are, if you are not seen and heard by target group, the journey to the top could be long and never-ending. Startups marketing and branding are the components that help a new business establish its identity and personality. Hence, hiring a good media agency at the start of a business could not only help the brand project its personality better, but also helps a company to meet its goals.

RISING ABOVE THE CLUTTER

Brands meet stagnation when they fail to differ their image from their competition. Stagnation is fatal, it is death. The brands that are successful in creating a campaign which projects their image differently, are the brands that eventually rise above their competition. This has been seen in all segments. The example of the relatively new ‘swiggy’ going past the stalwart ‘Zomato’ shows how great marketing and branding could boost the fortunes of a brand.

 

CUSTOMER RELATIONSHIPS

The most important factor that branding caters to is brand loyalty and trust. There is no lack of competition in the market, the brands that march ahead in this rat race have a clear digital marketing and branding strategy that helps build trust at every touch point with their customers.

 

BRAND FAMILIARITY

A brand that dies in the memory of the customer, dies in the market too. To remain in the memory of its consumers, a brand can’t afford to stop being seen. To grab the attention of the customers, one has to keep coming up with innovative ideas and campaigns which make sure that the brand remains visible and recognizable to the target group.

 

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